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FOR IMMEDIATE RELEASE
May 8, 2008
KIM VŌ, CELEBRITY COLORIST AND KING OF TV MAKEOVERS, BRINGS BEAUTY EXPERTISE TO LAS VEGAS WITH OPENING OF EPONYMOUS SALON AT THE MIRAGE
LAS VEGAS –Considered the “King of the TV Makeovers,” Kim Vō introduced his talents and unique ideas to Las Vegas with the December 2007 opening of his salon at The Mirage. Vō worked among an elite team of experts on ABC’s “Extreme Makeover” and appears regularly on E! Entertainment’s “The Daily 10” as a guest beauty expert.
“I am excited to be a part of such a dynamic Las Vegas resort,” Kim Vō said. “With this new salon, I have the opportunity to incorporate special services that enable the client to enjoy the best and most innovative beauty concepts ever offered.”
Vō’s ideology, the concept of total beauty, is expressed through a complete menu of services, his skillfully trained staff and unique salon features. A focal point within the salon is the Beauty Bar, which features wigs, changed monthly, to reflect the latest hair colors and cuts for the season. Hair extensions, in assorted colors and made famous by some of the hottest celebrities, have their own area within the Beauty Bar. Those who want to go from short to long have an opportunity to preview the options as well as receive consultation from a salon artistic director, trained by Kim Vō, to offer the expertise necessary when creating a new look. Each client can “play” with these different looks before selecting the one that best expresses his or her style.
To complete the new look, an expert makeup artist encourages clients to choose a look for the season and educates them on the proper method of application.
Salon services, which reflect the “try it” philosophy of the Beauty Bar, include treatments to maintain hair health. A retail area features a full collection of the newest Kim Vō products for the hair, specialty apparel and unique accessories and gifts.
For male guests, a barbershop provides men’s grooming products along with traditional barber services.
Vō, whose personal clients include Kate Hudson, Goldie Hawn, Teri Hatcher, Kirsten Dunst and Jenny McCarthy, trains all stylists and colorists to ensure that his high standards are maintained.
Designed by Architropolis, the Kim Vō Salon uses a high-contrast palette of black, charcoal, taupe, white and silver. Starting with an expansive new glass storefront, the design excites and exhilarates guests as they enter the high-energy salon.
Scott Sibella, president of The Mirage, said, “We continually search out the best of the best for The Mirage, and Kim Vō’s salon is a perfect complement to all the other offerings we feature. Kim’s expertise in the field and his creative ideas combine top-quality service with new and unexpected surprises for our guests.”
During the past couple of years, The Mirage has undergone numerous enhancements including The Beatles™ LOVE™ by Cirque du Soleil, new restaurants, a wine lounge and exciting nightlife venues. The Kim Vō Salon is part of the continuing transformation of this AAA Four Diamond resort.
Open to the public seven days a week, Kim Vō Salon’s hours of operation are 9 a.m. to 7 p.m. For more information or to book an appointment, call (702) 791-7474.
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MEDIA CONTACT:
Barbara Kling
Barbara Kling Public Relations
Email: bkpoodle@aol.com
Ph: (212) 581 8024
Sandy Zanella
MGM MIRAGE Public Relations
Email: zanellas@mgmmirage.com
Ph: (702) 650 7530
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